Today the lifestyle and tech article is focused on the electronic music industry.
Especially on that line that distingue the electronic music world from other genres such as pop, rap, and hip-hop.
By the definition itself, most of the music genres today are electronic because they use electronic instruments and effects, not always because they want to, but mostly because sounds better on the way we listen to music today, the digital sound.
But electronic music has been a side industry for so long that has also developed particular structures through time. Some of them are, in fact, very effective like the high quality of the festivals and the professional level artists use their social media to sell and interact with their fan base or audience. But let's not full ourselves there's a lot be learned, I saw many electronic music artists, especially DJs falling into "comfortable" ways that won't make them grow. The most common of these situations is the false "I made it", "now everything will be taking care of by the booking agent" or "the record label", or "the manager", just name the excuse that fits in this position. Our fast growing industry and the short path between the artist on the studio to the stage, most of the times, gives the artist the wrong impression, that from now on this would be like a spinning will that will only keep growing, like more gigs, more fans, more money, and everything you had sacrificed to be there is just part of the past. Believe me, that's the wrong impression.
I had the pleasure, and to be honest, the lucky, to interview big names of our industry. I could ask what I wanted and as I'm not a Dj, I fixed myself on the artistic perception and how they saw them selfs in the industry. It was not a surprise but was very reassuring to see how they simply described their ideas and careers to be part of a huge structure with different "departments" that worked all together. Not only music but radios, channels, the whole concept of visuals like clothing, videos, photos... All this been taking care very seriously by a team of people, with the artist setting the directions and being fully aware of the processes of production, marketing, and finances of each project. All of it together and with more than 5 of 6 projects at the time. I have to say, I can only understand some parts right now that I'm dealing with more than 3 projects and as they said, everything is in your hands including the people on your team, and with that being said you already know that you are in their hands too, because the success of your name, of your project, depends of the well functioning of every process.
Sounds confusing? It is, this also means nights without sleeping, thinking about solutions, ideas and how to make them work right away because the only thing nobody active in the electronic music industry has is time. Everything needs to be showing not only progress but results right away. I'm not even talking about competition as many people will think, I know there is a lot of DJ's and Electronic Music artists, and the competition is healthy most of the times, but what I'm talking about is how to match your own expectations of how your career should be at this moment. Most of the times you will think " Damn, I'm already late!"
Believe me, knowing everything you can about marketing and finances of a project is a must. If you want to have good ideas and want to see them happening in your career first you will need more information about how to make them happen. You have to be a dreamer just don't be sleeping all the time. Our industry is getting more independent each day, this means possibilities and freedom but it also means responsibilities. It doesn't matter your age, make it happen.
Working with art is a full-time job, you must be creative all the time.
The Kraken Music