Today on our column let's talk about social media and press from an artist perspective.
As we are in the electronic music field, is not a surprise digital media being something very important. Big media names are very important but there's also about what's trending because we all know that internet share more and distribute better what is trending at the moment. Ok, ok Kraken, can you speak English, please?
First, let's skip the part of "woke up one day and I was famous", we have no space for this type of illusion right now. Also, let's skip that absurd saying that " Marketing solve everything", because a good marketing will high light the artist you are, it will not create an artist for you.
Let's talk about the real thing, the artist, the music, the goals and the strategy. As I said before a good marketing can't create an artist for you, because the first thing the media will want to know is the artist behind the song. An artist job can be different in many ways, especially because you can't disconnect the artist from his product, his song. So people that feel related to the song wants to know more about the artist, don't forget guys, we are always searching for connections. And the media will ask you that, and you will feel nervous like when you were in a school exam, but now you ask me, how will you get nervous when you just need to talk about you? You will be nervous because you will be meeting you for the first time, you the artist, not "you" yourself. You are not talking to a friend about your day, you will be talking to the world about your art, how did you saw that why did you thought that was important to be shared.
On your social media, you will have the opportunity of sharing your perspective they way you wanted people to look at it. But don't fool yourselves, it's hard and it takes a lot of responsibility to do it. Now I have a team of people helping me, but it wasn't always like this, which made me study a lot to understand how I wanted to work. Remember, your job as an artist doesn't end when you finish the song, you have to take care of the way people will reach your message. I feel that all my years of study and trying to create my structure as an artist made me well-prepared to optimize and have more results with my team. And believe me, you will love the meaning of this word "Optimizations" (the action of making the best or most effective use of a situation or resource.) - Read it out loud, this means more results and less bullshit. - sorry for that word -
You will have a schedule of releasing songs, tours, and it will be well planned by your team to get the right exposure through the press and your social media. It's been getting each day more important that you have your target audience very clear and reachable than just having the possibility to reach random huge audiences. The artist that have strong connections with their fan base and audience that have the same interest, is now having more freedom and possibilities to shape their career.
If I talked about a recipe of how to do marketing or how to talk with the media, I would be lying and showing you the wrong direction. But for me, my key is knowing the area you have to improve, get familiar with the technics and adapt to what you believe as an artist. Don't forget, you will always think that you could do better, and you will realize that you are in fact improving.