From it’s humble beginnings in 2005, Tomorrowland is now recognised by the music festival industry as one of the largest electronic music festivals in the world. The theme of the 2017 edition of Tomorrowland, "Amicorum Spectaculum” reads, “gathering of friends” when translated into English. Located in the small town of Boom in Belgium, this year’s lineup, included both international and local DJs including David Guetta, Don Diablo, Duke Dumont, Eric Prydz, Yellow Claw, Kölsch, Ferry Corsten and Martin Garrix.
Not just about the music
It’s not just about the music. Tomorrowland represents something way bigger in the eyes of both DJ’s and festival goers alike. It’s about people of different races and culture gathering together, united in their love for the music that keeps them alive. Being the perfect platform to showcase one’s music as a DJ to the world, DJ’s challenge themselves daily just for the opportunity to one day be able to play in Tomorrowland. Festival goers take the opportunity to attend the festival seriously, given the status the festival has successfully achieved over the years.
An expensive experience
Every year, thousands of party goers from around the globe carefully plan their trip to Belgium in order to experience the festival to it’s fullest. A fair sum of money is required in order to attend the festival, especially for international customers who are visiting from different nations. Wristbands which also serve as tickets into the festival grounds can costs up to €790. The festival even supports its own currency called ‘PEARLS’.
Strong social media game
Tomorrowland’s presence on social media is no joke. Videos posted by the festival boasts views up to the millions and includes footages of DJs performing their mixes live at the various stages of Tomorrowland. To many, attending the festival in person themselves may seem like a distant dream as it has become so common for fans of the festival to experience the festival through the videos made available on social media.
UNITE with Tomorrowland is a “mirror festival” of Tomorrowland itself in which festivals from across the globe commence simultaneously with the original festival in Boom, Belgium. Performances from DJs are streamed live to the audience through a real-time live connection. Examples of Asian countries which participated in this year’s UNITE with Tomorrowland included states such as Taiwan and South Korea.
There has also been rumours that Tomorrowland will be expanding to the South East Asian country of Thailand in the near future. A possible organiser of the Thailand expansion stated, “Thailand is considered one of the Asian countries with the greatest potential to host an event of world music”. This possibility is supported by the fact that expansions of the festival in the American continent has failed to reach required expectations.
Tomorrowland has already announced the theme for it’s 2018 edition titled, "The Story of Planaxis”. “ “Planaxis” actually refers to a class of small sea snails categorised under the family known as “Planaxidea”. On an interesting note, these sea snails are actually known to cluster together in moist locations during off-tide. As very limited information is currently available in regards to the 2018 edition’s theme, one may refer to the title of next year’s edition as a clustering of people from different cultures and nations gathering together, united in their love for music and life.
Tomorrowland 2018 will be held in Boom, Belgium for two consecutive weekends, July 20-22, and July 27-29. Pre-registration for tickets begin Tuesday, Jan. 9, while WorldWide Pre-Sale rolls out Jan. 27.
@2017 DJ Mag Asian
Jonathan Chew Pak Yeong